Hamlet Obsessions

We publish every week about our obsessions. Here is a glimpse into what we’ve been up to:

View fullsize HAMLET full house last tuesday. A moment to step out of the rush, see the big picture, and celebrate the milestones we're reaching together 🤍
View fullsize Athleisure is living one of its strongest moments. The category has gone mainstream and is no longer used only for sports: in a busy day-to-day life, dressing in an athleisure outfit feels easier and more natural. And from a sports perspective, it h
View fullsize This week, our strategy leads Marta Domènech and @janiraplanes had the chance to teach at @_esade's Bachelor in Transformational Leadership and Social Impact. It’s a new, one-of-a-kind international program desig
View fullsize 2025 is the first summer about to end without a summer hit. Why? Summer songs (or the lack of therof) say a lot about the cultural moment we’re living. Despacito marked the boom of Latin culture. Despechá and&
View fullsize The Out Of Office, or a lesson in digital etiquette. This summer we’ve seen them all: - The dry, standard “I’ll be back Sept 8.” - The TMI novels detailing trips, activities, and three different backup contacts. - The typo-fi
View fullsize New York City, we've arrived. Our strategist, Adrià Farrero, breaks down 3 contextual features that stood out in the city that never sleeps. #hamletobsessions
View fullsize Good strategy mirrors culture. It traces the evolution of cultural ideas, showing how they shift under the influence of emerging communities, cultural products, and behavioral trends. Mad Men will always be one of our greatest obsessions. And a per
View fullsize Yes, we're also obsessed with stickers. #hamletobsessions #stickerindex #brandstrategy
View fullsize Markets speak in numbers. People speak in symbols. In times of uncertainty, we look for signals beyond official data. We read meaning in what’s trending, what’s worn, what’s bought differently. These are not distractions. They&rsq
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